Salt Salt

Every year, I review dozens of sites that claim to be optimized. Some rank well for a few months, then drop. Others never leave the second page. The difference almost always comes down to one thing: how thoroughly someone has looked under the hood. In my experience, the people who produce lasting results treat optimization as a diagnostic discipline, not a checklist. I have worked with agencies that promise quick wins and with in-house teams that grind through every detail.